Web Design
CHI Residences
Web Design
I helped increase the appointments made throughout the official website of CHI Residences by 9%. The team and I did this by revamping the website, improving the branding, ways of showing pictures and booking the apartment.
CHI Residences was launched in 2007 in Hong Kong, providing luxury homes away from home for chic and savvy travelers. Over three decades of experience in the hospitality and property development industries are applied, and they sought to take serviced accommodation to a new level, providing all the luxury and services of a five-star hotel with inspired design and personal touches that provide CHI’s guests with their unique urban retreat.
As a Web Designer, I collaborated with our Art Director, Front-End Developer, Project Manager and Marketing Executive in this project.
We each had specific responsibilities, and I was responsible for the visual design, wireframe and analysis on the original website with the help of the art director.
We kicked off the project with a meeting and analysed the original website. We suggested how we can make improvements on the website, and also discussed business objectives and goals that we would like to achieve in the future. During the process, we defined the needs of the client too.
We created several homepages and mood board for building the art direction. After discussion with the client, we decided to revamp the website with big photos and picked a lighter blue color for CHI Residences’ new branding. We suggested that we can improve the booking rate through redesigning the booking workflow, information on the campaign or promotions, rearranging the department’s information page with beautiful photos, better information architecture, and 360-degree virtual tours.
After the art directions and the wireframes were confirmed, we worked on the high-fidelity prototype for testing, development, and visualization purposes. It took around 6 months to develop the website from scratch. After the first release of the CHI residences website, appointments made throughout the official website increased by 9% in 4 months.
