Redesign Chararu's AI SNS App and increase the DAU

Client

rinna Co., Ltd.

Role

UX Research, Prototyping, UI/UX Design, illustrations

Redesign Chararu's AI SNS App and increase the DAU

I designed an AI character-talking SNS platform named Chararu (キャラる), overseeing UI/UX design, assisting in research, and creating illustrations. The goal was to increase the app's daily active users (DAU). By implementing intuitive interfaces, optimizing user flows, and incorporating captivating illustrations, the platform delivered an engaging user experience. The AI character's personalized responses added a unique touch.

The AI character's personalized responses added a unique touch. This project successfully achieved the desired increase in DAU and showcased the potential of AI-driven interactions in social networking.